Fuel retail operating system

Control every stationwith confidence.

Every litre, every shilling, every shift — captured where it happens, reconciled automatically, and shown to the person who has to act on it. StationIQ turns a fuel retail group into a system you can see, question and trust.

No signup. The demo runs on realistic sample data — pick a role and walk the whole operation.

7
roles, one story
Photo
meter capture
Daily
reconciliation
Attendant with a tablet on a lit service station forecourt at dusk
Shift live
16,400 L
dispensed today · 3 branches · sample data
Pump check
KES 0
Nakuru · cash vs. pump · balanced
sample data
Sample day
0.0 L
07:00 · Opening checklist completed · Rose Achieng · 12 of 12 items07:20 · Pumps verified · 6 pumps · Pump 4 flagged for maintenance08:05 · Staff attendance recorded · 5 present · 1 late (James Mwangi)09:40 · AR reminder sent · Finance · Rift Valley Sacco · KES 74,200 · 32 days overdue11:15 · Credit fuel-up approved · Manager · Sundowner Transporters · KES 89,700 · 500 L Diesel12:15 · Maintenance ticket approved · Manager approved Pump 4 technician callout14:30 · Fuel delivery received · Rubis · 12,000 L Diesel · seal intact14:50 · Tank measurements confirmed · Tank A dip logged · variance 0.02%15:15 · Pump 4 fault re-reported · Attendant James M. · nozzle still dripping16:20 · Loyalty enrollments · Attendants · 27 new GreenPoints members today17:30 · M-Pesa reconciled · Till 512044 · KES 369,900 · 0 variance18:00 · Shift closed · Supervisor Rose signed handover notes18:10 · Cash + card reconciliation completed · Finance · KES 291,202 cash + KES 125,900 POS + KES 114,098 fuel cards · balanced19:00 · Executive brief generated · Synthesised from 8 operational inputs
Built for multi-branch groupsLightweight, mobile-firstRole-based access & audit trailERP integration on request
Nairobi--:--:--Do you know today's variance yet?

You are running a multi-million shilling operation on trust and memory.

Not because your people are careless — because the operation has never had an independent record of what actually happened at the pump, in the tank and in the till.

The 9pm WhatsApp report

Numbers arrive as photos and forwarded messages. By the time you read them, the shift is gone.

Excel as the system of record

One spreadsheet per branch, rekeyed by hand, reconciled days later — and never quite agreeing.

Stock you can't fully trust

Manual dips, delayed delivery notes, variance discovered at month end when nothing can be recovered.

Receivables chased by phone

Credit customers tracked in a notebook. Aging is a memory exercise, not a report.

The cost of running blind

The leak is quiet, constant and fully avoidable.

1.8%
Fuel shrinkage
of monthly fuel sales · illustrative estimate
KES 12k
Cash variance
per branch per month · illustrative estimate
34 days
Late receivables
collection without discipline · illustrative
18 hrs/wk
Reconciliation time
of manager time · illustrative estimate
The three sample branches leak KES 1,004,500 a month in the demo's leak ledger. Since you opened this page:
KES 0.00
Sample data · fuel variance, cash shortages, pump downtime and buying above the group price
How StationIQ works

No number appears on a dashboard unless someone captured it as an event.

That single rule is what makes the reports defensible. Every figure can be traced back to who entered it, when, and at which pump or tank.

1 · Capture at source

Attendants log interval pump readings at a locked price. Supervisors record opening and closing tank dips, pump assignments and handovers. Finance counts cash, M-Pesa and card. Inventory logs deliveries. Every entry is timestamped and attributed.

2 · Reconcile automatically

Litres sold against tank movement. Cash declared against sales value. Deliveries against dips. Invoices against aging buckets. Variance is calculated the moment the data lands — not at month end.

3 · Visualise by role

The same event stream becomes a shift checklist for a supervisor, a stock position for the controller, a ledger for finance, and a group health score for the executive. One truth, seven vantage points.

Built for every role

Each person sees the answer to their own question — and nothing else.

Executive
"Is the business under control?"
Owner, CEO, MD or GM — the group-wide briefing.
Station Manager
"Is today's operation running correctly?"
Coordinate the day: approvals, staff, suppliers.
Shift Supervisor
"What tasks must I complete this shift?"
Checklists, tank readings, pumps, handover.
Inventory Controller
"Can I trust today's stock?"
Tanks, LPG, lubricants, deliveries.
Finance Officer
"Does today's money balance?"
Cash, mobile money, expenses, reconciliation.
Pump Attendant
"What should I do during my shift?"
Your pump, your readings, your target.
Administrator
"Is access and data integrity under control?"
Users, permissions, corrections and the audit trail.
Walk it yourself

Switch between all seven roles inside the demo and watch the same day tell seven different stories.

Open the demo
What it replaces

From improvised to instrumented.

Executive visibility
WhatsApp reports at 9pm
A health score for every branch
Supervisor discipline
Paper checklists, lost
Timestamped digital handovers
Inventory accuracy
Manual dips, weekly reconciles
Every dip logged, variance flagged automatically
Finance reconciliation
Excel and a calculator
Cash · M-Pesa · card · fleet in one view
Loyalty engine
Punch cards or nothing
GreenPoints — enrolment, redemption, liability
A/R and A/P control
Chasing invoices by phone
Aging buckets, reminders, credit limits
What good looks like

Outcomes we build the rollout around.

3–6% margin recovery targeted in the first quarter
Reconciliation effort cut from ~18 hrs to ~5 hrs per week
Typical
18 hrs/wk
Target
5 hrs/wk
Zero-variance days as a standard, not an exception
Receivables collected in 18 days instead of 34
Typical
34 days
Target
18 days

These are the targets we agree and measure during a paid pilot, based on ranges seen in comparable operations. They are commitments to a method — not guaranteed results.

What your pilot switches on

Everything you have seen, running on your station.

We set it up with you, supervise the first two weeks, and hand over a station that reconciles itself.

On the forecourt
Attendants and supervisors, on the phones they already carry
Attendants photograph the pump totaliser and confirm the reading — no new hardware
Supervisors can ask any pump for an unannounced spot check
Clock-out and shift-close that cannot be skipped
Capture keeps working without a signal and syncs when it returns
In the office and for the owner
Every shift reconciled, every branch in one view
Pump check: meters × price against what came in, every shift
Where money leaks, by branch and across the group
Cash, M-Pesa, card and credit reconciled; receivables aged
A daily owner brief on WhatsApp
Ask StationIQ: questions answered from your own numbers
Connected to your systems
Set up with you, supervised for the first two weeks
M-Pesa till reconciliation
Forecourt controllers and tank gauges, scoped per project
ERP and accounting bridges
Configuration, pump and tank setup, and onboarding for every user
Frequently asked

The questions operators ask us first.

Who we are

Effexia — Digital Intelligence for African Businesses.

Effexia equips African businesses with the digital power they need to scale — automation, digitisation, AI systems and structured operational processes. We turn scattered workflows into clean, efficient, scalable digital ecosystems.

StationIQ is our fuel retail product line: built for Kenyan and East African stations, priced for groups of every size, and designed so that enterprise-grade control is finally accessible to independent operators.

Build a Business That Scales.

See your operation the way it should look.

Open the demo and walk one business day across all seven roles. Ten minutes will tell you whether this is the discipline your stations are missing.